More and more people are now open to remote work. In fact, a lot of them prefer working this way. A study shows that over 43% of US employees worked remotely during 2017, and the numbers show that the interest is only growing. At the same time, an increasing number of small businesses understand that […]
LinkedIn is one of the top social platforms for professionals. In its early days, this platform did not offer much in terms of marketing or security settings. Anyone associated with your company’s profile could easily make some edits, and this meant the information was either inaccurate or out-of-date. Since then, LinkedIn has added many new […]
Most businesses encourage collaboration in the workplace as a means of driving productivity, engagement, and innovation. Employees can collaborate during meetings, over lunch, or at business get-togethers. What does business collaboration look like to you? When you think of team collaboration, you might not picture remote employees working with other remote employees or in-house staff. […]
Without question, website authority is pivotal in getting your website noticed. Having website authority means you’re not only a reputable business, but your site provides thorough information for potential clients, you are trusted by industry experts, and most importantly—are trusted by popular search engines. When you’re a small business just beginning your online presence, 90 […]
The fundamental purpose of a company website is to provide information. So, it might seem as if the more information your website provides, the better of a job it’s doing serving your company’s interests. Studies of consumer behavior, however, including time spent on-page and conversion rates, indicate this is not actually the case. Instead of […]
What are your business’s strengths and weaknesses? What about your opportunities and threats? If you aren’t able to effectively answer these questions, you need to conduct a SWOT analysis. A SWOT analysis can help you evaluate your business, institute appropriate changes, and improve operations. Learn what a SWOT analysis is, find out how to conduct […]
When you own a business and deal with customers, conflict is bound to happen. We’ve all been there—an irate customer screaming into your phone or turning purple in front of the counter. And whether it’s your fault or not, knowing how to reach customer conflict resolution is imperative to your business’s reputation. Reacting poorly to […]
Most business owners don’t love dealing with difficult conversations at work. But whether you’re encouraging an employee to improve their performance, asking a vendor for a payment extension, or giving bad news to a customer, having difficult conversations is bound to happen. When difficult conversations come up, you need to be ready to handle them […]
You’re the leader of your business. The visionary. The person in charge. The “Big Cheese.” Your business (and employees) will go in whatever direction you point it. So, it’s your job to cast the vision you have for your company. When it comes down to it, your business’s success depends on the vision you set […]
When you start a business, you’re thinking about what is going to happen tomorrow or next week. You’re probably not thinking about what you are going to do next quarter or year. But as your business grows, you need to develop more of a future focus. You need to have goals and a plan to […]
