Video is one of the most dynamic marketing mediums. Its moving picture element allows you to showcase what your product can do in an engaging way. Marketing videos are also more attention-grabbing due to this element of movement.
Category: Tips
6 Ways to Reduce Employee Turnover in Your Business
Here’s a sad truth: Employees come and go. Why? Turnover is a fact of life as a business owner. Staff retention can be a hot-button issue in your company if you have a high turnover rate. And if it’s starting to feel like there’s a revolving door for staff members, it’s time to look at […]
Get Your Head Out of the Sand! Learn How to Use Data in Business
Many businesses (31% of them to be exact) claim to be data-driven. Does yours? And if so, do you actually know how to use data in business? Or, are you just flying by the seat of your pants? If you want to learn how to use business data the right way and find out how […]
7 Brand Loyalty Strategies to Keep Customers Coming Back for More
One big goal of every business owner is to attract and retain customers, which is a lot easier with brand loyalty. But, how do you build brand loyalty? Although there isn’t a formula or surefire tactic that works on every business, there are brand loyalty strategies you can test to build relationships and trust with […]
7 Surefire Strategies to Retain Customers’ Trust
In business, trust isn’t something you can build overnight. It takes time and energy to build up said trust with customers. And, it takes even more effort to retain it. If you want to keep your customers for the long haul, keep a few strategies to retain customers’ trust up your sleeve.
Can Opening an Email Get You Hacked?
Email hacking is one of the most prevalent cyberattacks on the Internet. Data from the Internet Crime Complaint Center (IC3) found that business email compromise (BEC) is the costliest type of cyberattack, with 19,369 total complaints racking up $1.8 billion in losses.
What’s the Average Age to Start a Business? The Answer May Surprise You
Some people believe that the younger you are when starting a business, the more likely you are to see success. Others may sway the other way and believe that the older and wiser you are when starting a business, the better. Regardless of how old you are when you become an entrepreneur, starting a business […]
Small Business Saturday 2021 Is a Big Deal All Year Long
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. So, what’s the news with Small Business Saturday 2021?
The Employer’s Guidebook to Hosting an Exit Interview
One of the better parts of being an employer is welcoming a new employee to your business. But, on the flip side is the not-so-fun part of watching or letting an employee go. And when key players choose to leave, it may be in your best interest to hold an exit interview. But, what is […]