A whopping 97% of people turn to online search engines, like Google, to learn more about and research businesses in their area. So, you want to be seen on these search engines to increase website traffic and, ultimately, sales. One way you can increase your online presence is by setting up Google My Business.
A big part of your goals when running a business is to sell your products or services to gain a profit, right? So, that means that you want to use every way possible to sell, sell, sell. With the rise and massive presence of social media, you might be thinking this is a good way […]
Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.
What’s the magic formula for business success? Well (cue incorrect buzzer noise from game show), there isn’t one. But there are tips for starting a business that you can use to reach your unique business success formula.
Hiring employees is exciting. You’re ready to dive in and get to work because you think, “I found the perfect person!” But even in a digital world full of remote employees (thanks, COVID!), you may realize that an employee is no longer a good fit. In that case, it may be time to let them […]
When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
Maybe you had a commercial property for your business and closed it up to work out of your home and save on overhead. Or, perhaps you’re just starting out and want to set up a home-based business and see how things go. But, what if you rent? Can you run a business out of an […]
With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]
A whopping 90% of businesses in the United States are family-owned or controlled. And if you fall into the 90%, you know how challenging it can be to keep the peace while running a family business. From minor disputes to full-on squabbles, the last thing you want to do is ignore family problems if they […]