Hiring employees is exciting. You’re ready to dive in and get to work because you think, “I found the perfect person!” But even in a digital world full of remote employees (thanks, COVID!), you may realize that an employee is no longer a good fit. In that case, it may be time to let them […]
When you start a business, you have plenty of goals. Maybe you want to reach a certain customer count by year-end. Or, maybe you want to make a profit by a specific month or year. Whichever goals you strive to achieve, make sure that they’re smart—well, SMART goals, that is. But, what exactly are SMART […]
Maybe you had a commercial property for your business and closed it up to work out of your home and save on overhead. Or, perhaps you’re just starting out and want to set up a home-based business and see how things go. But, what if you rent? Can you run a business out of an […]
With 87% of B2B and 79% of B2C marketers using email, it’s no secret that it can be a great marketing tool for your business. But if you’re not using emails to your advantage and optimizing them as much as possible, your business could be missing out on new customers, additional sales, and more. To […]
A whopping 90% of businesses in the United States are family-owned or controlled. And if you fall into the 90%, you know how challenging it can be to keep the peace while running a family business. From minor disputes to full-on squabbles, the last thing you want to do is ignore family problems if they […]
You’re always on the hunt for new and improved ways to streamline business processes, like marketing and customer service. The next big thing? Texting in business.
Hey there, how’d you hear about us? From a friend? Family member? Social media? Great. That’s word-of-mouth marketing in action. And if you want to reap the benefits of virtually free advertising, you might consider putting together a word-of-mouth marketing strategy.
When you think about the word “momentum,” you may have flashbacks about your days in science or physics class. Momentum is often defined as mass in motion. But, momentum doesn’t just belong in science. It also has a place in business.