In the early stages of building your business, you use marketing to attract new customers. You need to keep customers coming back. That’s why marketing to existing customers is essential for your small business. Your current customers are often your most predictable buyers. And, marketing to current customers is less expensive. In fact, depending on […]
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Many small business owners aren’t just the boss. They’re the secretary, janitor, and marketing department all rolled into one. They wear a lot of hats, spin a lot of plates, and juggle a lot of knives—sometimes all at once!
Marketing can be incredibly expensive. In fact, for many startups, after initial investment and any payroll obligations, marketing campaigns can easily be the most expensive part of your business. If you’re a rookie entrepreneur (heck, even if you’re a veteran entrepreneur), you may feel enticed to blast news and advertisements about your new company and […]
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