Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]
Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]
Social media is a great way to market your business. You can announce news and engage with customers through social media. Best of all, social media tends to be a low-cost way to market your business. Which social media platform is right for your business? There are so many available that it can be difficult […]
Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]
Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]
If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]
Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]
So what is local SEO and why is local SEO important for your small business? SEO (Search Engine Optimization) is a formula used by search engines to determine the authority of a site, when ranking it within certain search results. Why is local SEO important? Many businesses aim to rank high up in these lists […]
When you run a small business, you offer customers a personal experience unlike one they would get at a major corporation. But, how is your online presence? In addition to face-to-face interactions, you should be engaging customers through social media. You don’t have time to do everything when you run a small business. However, you […]
