Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]
Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]
If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]
Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]
So what is local SEO and why is local SEO important for your small business? SEO (Search Engine Optimization) is a formula used by search engines to determine the authority of a site, when ranking it within certain search results. Why is local SEO important? Many businesses aim to rank high up in these lists […]
When you run a small business, you offer customers a personal experience unlike one they would get at a major corporation. But, how is your online presence? In addition to face-to-face interactions, you should be engaging customers through social media. You don’t have time to do everything when you run a small business. However, you […]
Your business’s internet address might be more valuable than your business’s physical address. People are probably more likely to find your business by doing a web search than by driving past your business. That’s why it’s important to know how to pick a domain name for your business.
You’re taking a friend out to a fancy dinner to celebrate their promotion. There are two new restaurants in town, so you decide to check out the reviews and glance over the menus before selecting. Restaurant A has a website with reviews from customers, a PDF of the menu, photos, hours, and directions to make […]
Did you know that up to 30% of potential customers might not buy from you if you lack a social media presence? If you don’t use social media for your small business, you could be missing out on a lot of customers. You could also lose customers if your presence is stale. It’s easy to […]
In barely a week, Pokémon GO—the smartphone app from Niantic Inc. and the PokémonCo.—has caught 21 million daily active users in the U.S. alone. Released on July 6 in the United States, the app has lured millions of people out into public spaces in search of Pokémon. Could your small business use Pokémon GO marketing […]
