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Category: Marketing

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What is Merchandising: The Definitive Guide to Merchandising in 2022

Andrew Freiman | Jun 10, 2022

Maybe you’re planning on opening up a new store or you just need to spruce things up for the upcoming season. Whatever questions you have about merchandising, we’ve got you covered. Read on to learn exactly what is merchandising and how to harness its power both in-store and online for 2022.

  • Marketing
  • Small Business
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How to Adopt a Social Media Policy for Employees That Defines Roles & Sets Boundaries

Rachel Blakely-Gray | May 20, 2022

Over 70% of adults in the U.S. use social media. And among businesses with over 100+ employees, 92.1% of U.S. marketers use social media. With such high social media usage nationwide, businesses can benefit from having guidelines in place. So if you don’t have one already, it’s time to implement a social media policy for […]

  • Employee Management
  • Marketing
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How a Unique Value Proposition Can Help Your Business

Jena Kosinski | Jan 14, 2022

When you have a passion and start a business based on that passion, you want to be successful. After all, part of opening a business is wanting to turn a profit. But to bring in customers, you have to stand out and show them why they should choose your business over your competition. That’s where […]

  • Marketing
  • Small Business
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Lead Generation for Small Business Owners: A Beginner’s Guide to Increase Sales

Brad Shorr | Dec 31, 2021

Your ability to generate sales leads in ever-increasing quantity and quality is one of the most important factors in determining how quickly your business grows. This article reviews everything you need to know about lead generation to implement the right strategy, evaluate lead generation campaign options, and properly execute the options you select.

  • Marketing
  • Small Business
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woman wearing a mask and holding an open sign to open up her business for the day

Small Business Saturday 2021 Is a Big Deal All Year Long

Rachel Blakely-Gray | Nov 12, 2021

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. So, what’s the news with Small Business Saturday 2021?

  • Marketing
  • Small Business
  • Tips
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Using TikTok for Business 101: Benefits & Tips to Get Started

Maria Tanski-Phillips | Oct 08, 2021

A whopping 70% of the U.S. uses social media. Needless to say, if your marketing strategy doesn’t include some kind of social media marketing, you’re missing out. And nowadays, new social media platforms are popping up left and right. The latest platform that’s all the rage? TikTok. Learn all about using TikTok for business, including […]

  • Marketing
  • Small Business
  • Tips
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Give Your Business a Boost With Email Marketing Software [+ Top 5 Software Solutions]

Maria Tanski-Phillips | Sep 17, 2021

As technology evolves, automation has become a must for business owners worldwide. From automating payroll to social media, businesses use automation every day to streamline their responsibilities. One task you may opt to automate is email marketing. And to do that, you can use email marketing software. But, how can email campaign software benefit your […]

  • Marketing
  • Small Business
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Gone Digital, Staying Digital: 4 Tips for Social Media Optimization

Jena Kosinski | Jul 16, 2021

A big part of your goals when running a business is to sell your products or services to gain a profit, right? So, that means that you want to use every way possible to sell, sell, sell. With the rise and massive presence of social media, you might be thinking this is a good way […]

  • Marketing
  • Small Business
  • Tips
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The Bad Review Blues: Do’s and Don’ts of Responding

Rachel Blakely-Gray | Jul 09, 2021

Great. You got a negative online review that’s now readable by everyone—current and potential customers alike. Before hastily typing out a response you may regret later, learn how to respond to a bad review. You just may be able to turn the situation into a marketing opportunity and keep the disgruntled customer.    

  • Entrepreneur
  • Marketing
  • Small Business
  • Tips
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