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Business Cards

Should You Use Business Cards for Your Small Company?

Business Cards

Business cards have been used by professionals for decades. As a business owner, having these cards handy might make the difference between being remembered and forgotten. But in the digital age, are business cards still relevant? Read on to learn more about business cards, whether you should use them for your business, and how to […]

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Small Business Saturday 2017

5 Benefits of Participating in Small Business Saturday® 2018

Small Business Saturday 2017

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday® is sweeping the nation yet again. Small Business Saturday 2018 delivers a chance for small companies to tackle the holiday shopping season. Big businesses might be ramping up their marketing campaigns for the holidays, but being a part of Small Business Saturday (SBS) can position […]

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Find out how to use free sample marketing at your business.

How to Use Free Sample Marketing to Sell More

Find out how to use free sample marketing at your business.

Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste of what you offer. Then, they will hopefully be enticed to buy from you, increasing your business bottom line. Find out why you should try offering free samples, what […]

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Learn how to take your small business customer service online.

How to Have Superior Small Business Customer Service in the Digital Age

Learn how to take your small business customer service online.

Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]

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Psychology of Color

Turbocharge Your Branding Using the Psychology of Color

Psychology of Color

Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]

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Learn how to choose social media platforms for business.

How to Choose Social Media Sites for Your Small Business

Learn how to choose social media platforms for business.

Social media is a great way to market your business. You can announce news and engage with customers through social media. Best of all, social media tends to be a low-cost way to market your business. Which social media platform is right for your business? There are so many available that it can be difficult […]

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Learn the differences between CRM and marketing automation software.

What Is the Difference Between CRM vs. Marketing Automation?

Learn the differences between CRM and marketing automation software.

Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]

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Here’s Why Your Business Should Be Blogging

Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]

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Small Business Marketing Ideas

7 Small Business Marketing Ideas

Small Business Marketing Ideas

If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]

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Building Brand Recognition With Your Team

Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]

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