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Find out how to use free sample marketing at your business.

How to Use Free Sample Marketing to Sell More

Find out how to use free sample marketing at your business.

Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste of what you offer. Then, they will hopefully be enticed to buy from you, increasing your business bottom line. Find out why you should try offering free samples, what […]

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Learn how to take your small business customer service online.

How to Have Superior Small Business Customer Service in the Digital Age

Learn how to take your small business customer service online.

Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]

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Psychology of Color

Turbocharge Your Branding Using the Psychology of Color

Psychology of Color

Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]

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Learn how to choose social media platforms for business.

How to Choose Social Media Sites for Your Small Business

Learn how to choose social media platforms for business.

Social media is a great way to market your business. You can announce news and engage with customers through social media. Best of all, social media tends to be a low-cost way to market your business. Which social media platform is right for your business? There are so many available that it can be difficult […]

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Small Business Saturday 2017

7 Ways to Get Noticed on Small Business Saturday® 2017

Small Business Saturday 2017

It’s not all the time small businesses get a day that’s centered around them. But, that is exactly what Small Business Saturday® is. The government-recognized day began in 2010 and has been a hit since. As a small business owner, you need to know how to get noticed on Small Business Saturday 2017. One SCORE […]

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Learn the differences between CRM and marketing automation software.

What Is the Difference Between CRM vs. Marketing Automation?

Learn the differences between CRM and marketing automation software.

Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]

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Here’s Why Your Business Should Be Blogging

Blogging for business is a hugely important part of any marketing strategy, and if you’re not already doing it, now’s the time to start. According to HubSpot, 38% of marketers believe blogs are the most important form of content marketing. A business blog is a very simple and easy-to-use platform in which you can share […]

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Small Business Marketing Ideas

7 Small Business Marketing Ideas

Small Business Marketing Ideas

If you want to attract potential customers and keep your current patrons, you need to market your business. People need to be aware of your brand for you to grow your customer base. To gain customers, you need to advertise and promote your business in a number of ways. But as a small business owner, […]

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Building Brand Recognition With Your Team

Promoting a small business can be tough (and expensive). How do you get customers to fall in love with your products and services without breaking the bank? Use a brand recognition strategy to boost business with word-of-mouth marketing. What is your brand? Sometimes, small business owners struggle to understand what a brand is. But, the […]

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The benefits of local SEO

The Benefits of Local SEO (Including Google Maps, and Basic Keyword Research)

The benefits of local SEO

So what is local SEO and why is local SEO important for your small business? SEO (Search Engine Optimization) is a formula used by search engines to determine the authority of a site, when ranking it within certain search results. Why is local SEO important? Many businesses aim to rank high up in these lists […]

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