It’s sweeping the nation yet again. Celebrating its 10th anniversary. Happening in between Black Friday and Cyber Monday. It’s … Small Business Saturday® 2019! So, what is Small Business Saturday (SBS)?
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Top Techniques and Tools to Maximize Your Marketing Team Productivity
Does it feel like you have to walk up a mountain, carrying a 100-pound weight, with your shoes tied together to get your marketing campaign right? Well, it shouldn’t be that hard. Sometimes, all it takes is having the right tools to boost productivity.
How to Build Email Reputation and Improve Your Deliverability
A considerable part of business success depends on your email reputation. A good reputation means good deliverability and vice versa. Building a good reputation is, therefore, one major goal that you should strive for. There is no shortcut to this process. And we all know that the price of a bad business reputation is high.
Print Marketing for Beginners: How to Create Brochures, Flyers, and Posters That Get More Leads
Despite all the hype around online marketing, 85% of consumers said they’d be more likely to buy something from a business if it had professionally printed materials like flyers.
7 Tips for Creating a Business Logo That Accurately Represents Your Brand
Creating a logo for your business is no easy task. Designing your company’s visual identity takes a lot of time and can be costly. If you want to make a good first impression to customers, craft a business logo that is timeless, easy to understand, and a representation of your brand.
Should You Use Business Cards for Your Small Company?
Business cards have been used by professionals for decades. As a business owner, having these cards handy might make the difference between being remembered and forgotten. But in the digital age, are business cards still relevant?
How to Use Free Sample Marketing to Sell More
Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste of what you offer. Then, they will hopefully be enticed to buy from you, increasing your business bottom line. Find out why you should try offering free samples, what […]
How to Have Superior Small Business Customer Service in the Digital Age
Most everything is online today. All information is just fingertips away. Your customers are online, so your business needs to be online, too. They will look for your business information online. They want to find your products and services, your location, and your hours. And when your customers need help or have a complaint, they’ll […]
Turbocharge Your Branding Using the Psychology of Color
Scientists have proven that colors have powerful influences on people’s emotions and actions. Use the right color to persuade your customers to your business’s advantage. Pick the most influential color for your logo design and branding and marketing campaigns. Scientific studies discovered that 93% of consumers credit the visual look of a product as their […]
How to Choose Social Media Sites for Your Small Business
Social media is a great way to market your business. You can announce news and engage with customers through social media. Best of all, social media tends to be a low-cost way to market your business. Which social media platform is right for your business? There are so many available that it can be difficult […]
