Patriot’s Picks: The Best Small Business Articles

The best small business articles from January.

Here are the best small business articles we read in January. We hope you find them as interesting and useful as we did.

Advice for business owners

When You Encounter the Feeling of “Been There, Done That” as an Entrepreneur” | Andrew Jensen

When you’re an entrepreneur, you’ll likely go through a number of emotional stages. Once you become used to owning your own business, you might experience fatigue, boredom, and contentment. (Read)

Don’t Let Your People Be Surprised When They Can’t Deduct Work Expenses | TLNT

Some employers provide employees mileage reimbursement while others encourage employees to claim the mileage expense deduction on their tax returns. However, the Tax Cuts & Jobs Act of 2017 removed employees’ ability to claim the mileage expense tax deduction. You can help educate employees about the change. And, you might consider reimbursing employees for mileage expenses. (Read)

Small business tips

“We’ll never see that money back” — how small business owners can recover from the shutdown | MarketWatch

Has your small business suffered from the government shutdown? If so, you’re not alone. From IRS to SBA closures, small businesses nationwide were affected. The shutdown might be over, but you can take measures to protect your business in case of future shutdowns. Prepare by creating a disaster recovery plan, starting an emergency savings account, and evaluating your audience and marketing. (Read)

How to Make Family Business Succession Successful | Next Avenue

Forty-three percent of family-owned businesses don’t have a succession plan. Do you? If you want your family to sustain your business in the future, you need to have a succession plan in place. Prevent issues down the road by following the tips in this article. (Read)

Marketing your business

The Importance of Direct Mail to Your Company’s Marketing | Lifehack

Online marketing campaigns aren’t the only way you can successfully reach consumers. This article details the benefits of sending quality sales letters, such as high conversions and flexibility. Learn how to make the most of your marketing efforts by communicating with customers online and offline. (Read)

How to Create Effective Follow Up Campaigns | Duct Tape Marketing

Are follow-up campaigns part of your marketing strategy? You could be losing out on converting customers if you fail to follow up with them. Use the five tips in this article to improve the way you touch base with current or potential customers. (Read)

Small business articles from Patriot

Here are some of the top payroll and accounting articles published by Patriot Software.

Accounting

Measure Your Marketing Efforts With the LTV:CAC Ratio

Determining your return on investments (ROIs) is a critical part of evaluating your expenses. You can examine your marketing spending by finding the ratio between your customer lifetime value (LTV) and customer acquisition cost (CAC). Check out this article to access formulas, calculations, and more. (Read)

5 Steps to Get on Track While Tracking Business Expenses and Income

Business owners must maintain accurate accounting records to file taxes, prevent audits, and make decisions. From opening a business bank account to recording your expenses, use the five tips in this article to accurately track your business’s transactions. (Read)

Payroll

Neglecting the Nanny Tax Won’t Help the Medicine Go Down

Are you familiar with household employment taxes, also known as the nanny tax? Any individual—not just a small business owner—can owe the nanny tax. If you employ household workers, you might be responsible for household employment taxes. Learn more about nanny tax requirements here. (Read)

What to Include in an Employee Handbook

Creating an employee handbook is a critical step you must take before hiring employees. Employee handbooks set expectations for employees. And, employees can reference handbooks if they have questions about business policies. Learn what sections you should include in your employee handbook. (Read)

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