Here are our top article picks from the month of January. We hope you find them as interesting and useful as we did.

Small business tips

3 Ways to Handle an Upset Customer That Actually Make Them More Loyal to Your Brand | Entrepreneur

Like it or not, disgruntled customers are all part of running a business. You’re not going to please everyone all of the time. But, just because a customer is upset doesn’t mean you have to lose them as a customer. This article goes over three ways to handle customers who are upset and how to make them more loyal to your brand than ever before. (Read)

Five Steps to Winning Back Lost Customers by Using Targeted Content | MarketingProfs

When it comes to customers, you win some, and you lose some. Losing customers can happen to the best of businesses … but it doesn’t mean you can’t win them back. Check out this article to learn the five steps to gaining back lost customers with content. (Read)

Advice for business owners

How to Cultivate Leadership Presence in a Remote Working World | Great Leadership

It’s hard to be a leader. And, it’s even more difficult when you’re a leader in a remote environment. To find out how to navigate the difficulties of being a remote leader and cultivate leadership presence virtually, check out this article. (Read)

Marketing your business

5 Underused Video Ideas to Generate Leads | Content Marketing Institute

Eager to generate more leads? Aren’t we all. One way to generate leads is to take advantage of videos on your landing pages and in your email marketing campaigns. Learn how to incorporate videos into your sales and marketing techniques to give your potential customer count a boost. (Read)

4 Reasons Marketing Emails Go to Spam (And How to Fix It) | Business 2 Community

Chances are, you use some form of email marketing to stay in touch with current (and potential) customers. You spend time crafting the perfect message, collecting contacts, and sending out emails. But what if those emails you worked so hard on were never seen because they winded up in your customers’ spam folders? Sounds like a real bummer. Luckily, there are ways to avoid the dreaded spam folder. This article goes over common reasons why marketing emails go to spam and what you can do to fix it. (Read)

Small business articles from Patriot

Here are some of the top accounting and payroll articles published by Patriot Software.

Accounting

What’re the Differences Between Form 1099-MISC vs. 1099-NEC?

Pre-2020, business owners had to use one form to report nonemployee compensation and payments made to vendors: Form 1099-MISC. But now, there’s another form in the 1099 mix … Form 1099-NEC. Find out the differences between Form 1099-MISC vs. Form 1099-NEC and which one you need to use to report payments to the IRS. (Read)

12 Must-know Questions to Ask an Accountant

Been in business for a number of years? Just starting your entrepreneurial journey? Either way, there are a number of questions you might have about managing your business’s books and finances. Give this article a read to learn what 12 questions you absolutely must ask your accountant. (Read)

Payroll

Paycheck Protection Program: How to Apply for a Forgivable Loan During COVID-19

Have you heard the good news? Paycheck Protection Program (PPP) 2.0 is here for first- or second-time loan borrowers. And thanks to the Consolidated Appropriations Act, businesses can now take out a PPP loan and claim the Employee Retention Credit. Read this article to get the scoop on PPP 2.0, including who is eligible for a loan and how to apply. (Read)

Updates to the Income Tax Withholding Tables and What You Need to Know

It’s that time of year again. Ah yes, the time of year to brush up on updated income tax withholding tables. This article breaks down the 2021 income tax withholding table updates which include tax table changes, an optional computational bridge, and a standard deduction increase. (Read)