Studies and reports are definitive — engaged employees perform better than disengaged employees. Companies with highly engaged employees see 2.5 times as much revenue and 22% more productivity than companies with disengaged employees. Engaged employees also have a longer employment lifecycle than disengaged employees. This means that an engaged employee in a company is more […]
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Sales and marketing are undeniably intertwined. To successfully find, nurture, close, and retain leads the two departments have to work together. And to that end, it’s often assumed that the two departments can use the same software solutions to do their work. After all, the same audience members touched by marketing automation software will also […]
The cloud. A little less than a decade ago this term would have only drawn eyes to the sky. Now, the “cloud” is everywhere, not unlike our puffy friends inhabiting the earth’s atmosphere. First it was our computers, then our phones and tablets, and now our cars, thermostats, and even entire cities have entered the […]
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